Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

Privacy Policy

PRIVACY POLICY – ACTIVE LIFE JUNCTIONS

www.activelifejunctions.com

Effective date: 18th February 2025

1.  Introduction

1.1 Purpose

At Active Life Junctions (“Company,” “we,” “our,” or “us”), we are dedicated to promoting a vibrant and healthy lifestyle through curated content and product recommendations. In doing so, we prioritize the privacy and trust of our community. This Privacy Policy details how we collect, use, disclose, and protect your personal information when you engage with our website, www.activelifejunctions.com (“Site”), ensuring transparency and compliance with applicable privacy laws.

1.2 Scope

This Privacy Policy applies to all visitors, users, and others who access or interact with our Site (“Users,” “you,” or “your”). It governs the data collection and usage practices of Active Life Junctions in alignment with U.S. privacy laws, including the California Consumer Privacy Act (CCPA), and the European Union’s General Data Protection Regulation (GDPR).

2.  Data Controller Information

Active Life Junctions operates from the United States. For the purposes of the GDPR, the data controller is:

Active Life Junctions

Email: info@activelifejunctions.com

3.  Types of Data Collected

3.1 Personal Data

We may collect personally identifiable information (“Personal Data”) that you voluntarily provide to us, including:

  • Contact Information: Name, email address, mailing address, and phone number.
  • Account Details: Username, password, and other registration information.
  • Transaction Information: Purchase history, payment details, and billing information.

3.2 Non-Personal Data

We also collect non-personally identifiable information (“Non-Personal Data”) related to your interaction with our Site, such as:

  • Technical Data: IP address, browser type, operating system, and device information.
  • Usage Data: Pages visited, time spent on the Site, referral URLs, and clickstream data.

4.  Methods of Data Collection

4.1 Direct Collection

We collect data directly from you when you:

  • Register an Account: Providing Personal Data during the registration process.
  • Complete Transactions: Entering information to purchase products or services.
  • Contact Us: Submitting inquiries or feedback through contact forms or email.

4.2 Automatic Collection

We use cookies and similar tracking technologies to automatically collect Non-Personal Data as you navigate our Site. This includes:

  • Cookies: Small text files stored on your device to enhance user experience and analyze Site usage.
  • Web Beacons: Invisible images that monitor your interaction with our emails and Site content.

4.3 Third-Party Sources

We may receive information about you from third parties, such as:

  • Affiliate Partners: Data related to purchases made through affiliate links.
  • Service Providers: Information from third-party services that assist us in delivering our services.

5.  Purpose of Data Processing

We process your data for the following purposes:

  • Service Delivery: To provide, operate, and maintain our Site and services.
  • Personalization: To customize content and recommendations based on your preferences.
  • Communication: To send updates, newsletters, and promotional materials, subject to your consent where required.
  • Transaction Processing: To manage payments, orders, and related financial activities.
  • Analytics: To analyze usage patterns and improve our Site’s functionality and user experience.
  • Legal Compliance: To comply with legal obligations and respond to lawful requests from public authorities.

6.  Legal Basis for Processing

Our legal grounds for processing your Personal Data include:

  • Consent: You have given explicit consent for specific purposes (e.g., subscribing to newsletters).
  • Performance of a Contract: Processing is necessary to fulfill our contractual obligations to you.
  • Legal Obligation: Processing is required to comply with applicable laws and regulations.
  • Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services, provided these do not override your rights and freedoms.

7.  Cookies and Tracking Technologies

7.1 Use of Cookies

We utilize cookies to enhance your browsing experience by:

  • Remembering Preferences: Storing your settings and preferences for future visits.
  • Authentication: Verifying your identity when you log in to your account.
  • Analytics: Collecting data on Site usage to optimize performance and content.

7.2 Types of Cookies Used

  • Essential Cookies: Necessary for the operation of the Site and enabling core functionalities.
  • Performance Cookies: Collect information about how Users interact with the Site to improve user experience.
  • Functional Cookies: Allow the Site to remember choices you make (e.g., language preferences).
  • Advertising Cookies: Track your browsing habits to deliver personalized advertisements.

7.3 Managing Cookie Preferences

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site. For more information on how we use cookies and how you can manage your preferences, please refer to our Cookie Policy.

8. Data Sharing and Disclosure

We value your privacy and commit to handling your Personal Data with care. We may share your information in the following circumstances:

  • With Service Providers: Trusted third-party companies that assist in operating our Site and providing services on our behalf, such as payment processors, hosting providers, and email service providers. These entities are contractually obligated to protect your data and use it solely for the services they provide to us.
  • With Affiliates and Partners: We may share information with our affiliates and business partners to offer you relevant products, services, or promotions.
  • For Legal Compliance: When required by law or in response to valid legal requests, we may disclose your information to authorities or other parties.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your Personal Data may be transferred to the involved parties, subject to the same privacy commitments.

9. International Data Transfers

As a U.S.-based company, your information may be processed in the United States. If you are accessing our Site from outside the U.S., please be aware that your data may be transferred to, stored, and processed in a jurisdiction that may not offer the same level of data protection as your home country. We take appropriate measures to ensure your data is treated securely and in accordance with this Privacy Policy.

10. Data Retention

We retain your Personal Data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once your data is no longer needed, we will securely delete or anonymize it.

11. Data Security

We implement industry-standard security measures to protect your Personal Data from unauthorized access, alteration, disclosure, or destruction. Despite our efforts, no method of transmission over the internet or electronic storage is completely secure; therefore, we cannot guarantee absolute security.

12. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your Personal Data:

  • Access: Request information about the data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to certain conditions.
  • Restriction: Request limitation of processing under specific circumstances.
  • Data Portability: Request a copy of your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for direct marketing purposes.
  • Withdraw Consent: If processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise these rights, please contact us at info@activelifejunctions.com. We will respond to your request in accordance with applicable laws.

13. Children’s Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Data from children. If we become aware that we have inadvertently gathered such information, we will take steps to delete it promptly.

14. Third-Party Links

Our Site may contain links to external websites operated by third parties. We do not control these sites and are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

15. Policy Updates and Notifications

We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. When we make significant changes, we will notify Users by:

  • Posting the updated Privacy Policy on our Site.
  • Updating the “Effective Date” at the top of this document.
  • Sending an email notification (if you have subscribed to our communications).

We encourage you to periodically review this Privacy Policy to stay informed about how we protect your information. Your continued use of the Site after any updates constitutes your acceptance of the revised Privacy Policy.

16. Regulatory Compliance

We comply with applicable U.S. and international privacy laws, including:

  • California Consumer Privacy Act (CCPA) – Provides California residents with rights over their personal data, including access, deletion, and opting out of data sales.
  • General Data Protection Regulation (GDPR) – Protects the privacy of EU residents and grants rights such as data access, rectification, portability, and erasure.
  • Children’s Online Privacy Protection Act (COPPA) – Prohibits the collection of data from children under 13 without parental consent.
  • CAN-SPAM Act – Governs email communications and requires an opt-out mechanism for marketing emails.

17. Dispute Resolution

If you have any concerns regarding your privacy or our data practices, we encourage you to contact us at info@activelifejunctions.com.

  • We will investigate and attempt to resolve your complaint within 30 days of receipt.
  • If a dispute cannot be resolved, it shall be settled through binding arbitration in accordance with the rules of the American Arbitration Association (AAA).
  • You waive any right to class action lawsuits, and disputes must be handled on an individual basis.

For residents of the European Economic Area (EEA), you have the right to lodge a complaint with your local Data Protection Authority if you believe we have not handled your data lawfully.

18. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, you may contact us at:

📧 Email: info@activelifejunctions.com

19. Your Acceptance of This Policy

By using the Site, you confirm that:

  • You have read and understood this Privacy Policy.
  • You consent to the collection, use, and processing of your data as described.
  • If you do not agree with any part of this Privacy Policy, you should immediately discontinue use of our Site.

20. Language and Legal Interpretation

  • This Privacy Policy is written in English. If any translated versions conflict with the English version, the English version shall prevail.
  • If any provision of this Privacy Policy is found to be unenforceable or invalid, the remaining provisions shall remain in full force and effect.